TThe Regent Street Association's goal – to create a greener atmosphere every Sunday in July – led to a variety of activations from retailers and sponsors.

The Summer Street on Regent Street event series ran for 7 years, with Wilde Ones managing every edition. The role extended beyond production management to offering guidance to all parties involved.

With limited build time, focus was placed on managing sponsor and retailer expectations while delivering a time- and cost-efficient event each weekend.

Drawing on experience, guidance was provided to the various stakeholders to create suitable activations for the street.

When necessary, decor, branding and sound systems were provided, and production was managed for those requiring technical support.

With only two hours to clear Regent Street after the event, striking the right balance between aesthetics, cost, and practicality was crucial.

Photo: © Haze Photography

With three entertainment zones at Summer Streets, content management was essential. Working within the Regent Street Association’s event management structure, collaboration took place with experienced partners.

Over the years, KP Events became an integral part of Regent Street’s character, consistently delivering high-quality entertainment that aligned with the event concept.

Throughout the entirety of the event series, the entertainment consistently delivered a quintessentially English day out for those passing through.

Photo: © Haze Photography

With such a wide event brief, there are always interesting sights and unusual requests from brands seeking to make an impact.

Be it a temporary catwalk or a fitness flash-mob, finding a practical and cost-efficient solution is part of our tool kit.

Creating an environment that matches brand values whilst remaining in budget and on time is one of our specialities.

Wilde Ones has built a reputation based on reliability, forging strong working relationships with suppliers that provide a solid foundation for every event.

A prime example is the partnership with ADI TV, who deliver mobile LED screen logistics and expertly manage on-screen content.

These trusted relationships provide the confidence needed to find solutions to client requests and handle any unforeseen challenges that arise on showday.

• Event Production, Operation & Onsite Management
• Budget Management
• Site & Stage Design
• CAD Design
• Branding & Print Management
• Production Schedule
• Liaison with Westminster City Council & associated agencies
• Client & Content Management Liaison
• Continuous liaison with infrastructure and AV contractors
• Contracting local crew, staff and contractors