Working with Wasserman on the NFL London Games Fan Zones since 2021 has been both rewarding and exciting.
Our longstanding partnership with Wasserman has allowed us to develop precise plans with the resources to execute a complex brief.
With multiple NFL fan events over three weekends, coordinating each build and de-rig across 3 separate locations was no small feat.
Photo: © Wasserman
A standout event of the 2023 London Games was the NFL Kick-off at Battersea Power Station, featuring training activations, a mini-pitch, sponsor activations, and 32 giant helmets!
With just one access route and over 100 vehicles, timing was key to avoid delays. Spreading the build across multiple days kept the process efficient.
As the event took place in a public space, the closure of working areas was phased to allow public access leading up to the big kick-off.
Photo: © Wasserman
The event space was designed with grid power outlets to help event planners reduce their environmental footprint.
Using only house power required extensive planning to determine the best positioning for powered activations.
Collaborating with power specialists, a greener event was created whilst maximizing the site’s resources.
Photo: © Wasserman
Every project we work on is a collaboration, where balancing aesthetics with practicality is best achieved as a team.
When a brief called for placing thirty-two 500kg giant helmets on a vintage Victorian coal jetty, it required a true collective effort.
With input from the H&S specialist, structural engineer, and venue manager, the team positioned the 16+ tonnes of helmets evenly across the jetty, ensuring they all safely made their way back to dry land.
Photo: © Wasserman
Since 2021, Tottenham Hotspur Stadium has hosted two fan food zones for the NFL games in North London.
With the first food zone opening early on event day, the team had to manage assets arriving directly from the previous site while ensuring the event space was ready for last-minute additions.
Close coordination with the stadium team ensured our work didn’t disrupt stadium traffic, and allowed ample time to set up NFL assets before the gates opened.
Photo: © Wasserman
The food zones featured multiple food options, DJs, sponsor activations, and flash mob performances from drumlines and cheerleaders.
With multiple food vendors arriving on-site and limited time to serve fans, the team had to accommodate all requests while streamlining the setup process.
Careful planning with KERB catering and stadium suppliers ensured that food vendors were in position and ready to serve from the start of the day.
Photo: © Wasserman
The final stop was at Wembley with the Jacksonville Jaguars.
Fans enjoyed NFL activations, official merchandise, and pre-game food and beverages in one of the multiple fan zones outside the stadium.
Building in public spaces required careful planning with local Wembley stakeholders to manage access routes and minimize disruption to the public.
Collaboration with stadium suppliers allowed for the smooth installation and removal of infrastructure, ensuring no impact on nearby businesses and residents.
Photo: © Wasserman
• Event Production & Site Management
• Site Design
• CAD Design
• Production Schedules
• Onsite Branding Management
• Continuous liaison with infrastructure contractors
• Liaison with associated agencies and stakeholder
Photo: © Haze Photography