Taking on the Chinese New Year celebrations, spanning from Trafalgar Square to Soho, was no easy task.

With 300,000 attendees and a three-day setup, this was no ordinary community event.

Understanding such a complex, long-standing celebration required numerous pre-event meetings with seasoned experts.

The first challenge? Analyzing every event element and choosing the right path forward.

Photo: © GLA

To streamline production, a partnership was formed with Casablanca Hire to install a new tent style for the VIP area.

This fresh approach promised a more attractive, cost-effective solution and allowed Trafalgar Square to re-open (post-event), ten hours earlier than in previous years.

Additionally, Delightfully Lavish Events enhanced the VIP tent’s interior, bringing an unprecedented level of decor to Trafalgar Square.

For the team, it’s not just about having a solid plan—it’s about selecting the right suppliers.

They are fortunate to collaborate with some of the best in the industry, and Chinese New Year was no exception.

Partnering with Event Crew Solutions paid off, ensuring that the large-scale fencing and lantern installation ran smoothly, efficiently, and—most importantly—safely.

The event wasn’t just about Trafalgar Square—it spanned north to Charing Cross Road, Shaftesbury Avenue, and Leicester Square.

With such a large-scale event and massive attendance, it was essential for responsibilities to be delegated to the site management team.

By dividing the site into sections and assigning site coordinators to each, it was ensured that all satellite operations ran smoothly throughout the day.

Photo: © GLA

Taking on the Chinese New Year celebrations allowed Wilde Ones to strengthen its relationship with the GLA and the Trafalgar Square management team.

Thorough planning and attention to detail earned the GLA’s praise, with Wilde Ones' approach being described as 'exemplary.'

With expertise and strong relationships, Wilde Ones is well-positioned to deliver future events in Trafalgar Square.

Undertaking the Chinese New Year celebrations deepened our understanding of working in Trafalgar Square.

Each event is a learning experience, helping to refine the approach and strengthen best practices

Though working within the constraints set by the Squares team and the GLA was challenging, the positive debrief feedback was incredibly rewarding.

Photo: © GLA

• Event Production, Operation & Onsite Management
• Budget Management
• Site & Stage Design
• Event Management Plan
• CAD Design
• Onsite Branding Management
• Scheduling
• Liaison with Westminster City Council & associated agencies
• Client & Content management liaison
• Continuous liaison with infrastructure and AV contractors
• Stage Management
• Screen Content Management
• Contracting local crew, staff and contractors

Photo: © GLA